Flying a plane seemed so simple. It seemed simple because I was given a step-by-step system to follow.
Then I started blogging
Fast forward to a few months ago, when I jumped on the blogging bandwagon – specifically on the “blogging for business” bandwagon.
My intention with blogging for business is to write about useful stuff that potential clients like to read, so that I can earn their trust and – eventually- their business.
Luckily, blogging didn’t sound very difficult at first:
1. Get myself a blog – check
2. Write good stuff – check (I hope!) 😉
3. Get a decent number of quality followers – not so check.
To remediate the lack of a decent number of followers, I did a bunch of research. And now I understand the basics of what needs to be done to build a following:
Write good stuff AND promote it
It all sounds so easy – in theory – but in practice, I struggle with promoting my blog. The experts say that the first thing to do is to have a regular posting schedule.
First, a regular posting schedule
First of all, to be able to promote good stuff, one must keep to a regular and, ideally, an often-enough schedule of posting.
My solution to posting regularly is to commit to a schedule, and treat it like a customer meeting (I wouldn’t leave a customer hanging!).
But in order to post content to the blog, it first needs to be written.
The struggle to find the time to write
I struggle to find the time to write content for my blog. After all, I have a full-time real estate job. Sometimes I feel that promoting my business through a blog and social networking is my second full-time job!
The issue with the second full-time job is that I don’t usually get to it during daytime (i.e. awake and profitable) hours, so I don’t get to it as often as I’d like.
How I’m making time to write
My solution for finding time to write on my blog is to prioritize, schedule, and do it early in the day for it to actually happen.
And what if I can only write a little bit each day? The next thing that I had to do was to make peace with what I can actually produce blogging-wise.
Make peace with what I can produce
Once I have a realistic plan for posting content regularly, if it means producing content once a week or just once every two weeks, so be it. I have to remember than I’m not competing with all those wonderful, prolific pro-bloggers who are able to blog 4 or more times a week.
Let’s summarize my solutions for writing regularly for my blog:
These are my solutions for writing regularly for my business blog:
- Commit to a regular posting schedule,
- Prioritize, schedule, and write early in the day, and
- Make peace with my own plan of what I can produce
Now, once I’ve created content on a regular basis, what good does it do if it sits there all lonely in some corner of the blogosphere? After all that work, it deserves to be shared (i.e. PROMOTED)!
I need a system for promoting my blog
Promoting my blog is where I need to come up with a system. I’ve learned about how to use Facebook, Twitter, LinkedIn, YouTube, and about participating on other blogs to promote my blog.
In theory, it seems doable, but obviously I’m not doing too well because it all seems so time-consuming. I need a system to get it done without it feeling like a second full-time job.
Perhaps I don’t have the right tools, and clearly, I lack a system. I need a system like the one I used for flying a plane.
Any of you successful blog pilots out there willing to share your successful promotion system?
Here are some questions to get you started:
- What tools/software to do use?
- Do you have a system for promoting your posts?
(i.e. Do you do it throughout the day, or at set times? Do you have checklists?)
I look forward to your responses below so that I can get on with “flying” with my blog.