Category Archives: Blogging

Where do potential clients hang out online (or offline)?

Tweet On a hot summer day, where would you park your ice cream truck to sell ice cream? Probably in front of a busy park full of kids and their parents, right? In contrast, if you were selling winter items … Continue reading

Posted in Blogging, Marketing, Specializing | 3 Comments

Can flying an airplane be easier than promoting my blog?

Tweet Some years ago, I had the opportunity to fly a little 2-seater airplane all by myself (with a real pilot next to me, of course!). I had no idea what I was doing but by simply following the pilot’s … Continue reading

Posted in Blogging | 22 Comments