Stop being perceived as a commodity
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Category Archives: Marketing
How to stop playing Cat and Mouse with internet leads
“Hello? Is this Marina? I’m calling because we’d like you to be our Realtor… “ This phone call marks the beginning of my dream come true… My dream is about changing the world of internet leads as we know it. … Continue reading
Posted in Earning Trust, Home by School, Marketing, Websites
18 Comments
Where do potential clients hang out online (or offline)?
On a hot summer day, where would you park your ice cream truck to sell ice cream? Probably in front of a busy park full of kids and their parents, right? In contrast, if you were selling winter items (say, … Continue reading
Posted in Blogging, Marketing, Specializing
3 Comments
How much does it cost NOT to follow up?
Me: “Jack, how was your aunt Jenny’s house hunting trip?” Jack: “Oh, it was successful, she found a house, made an offer and she’s closing at the end of the month” Me: “Great!” Jack: ” …but we didn’t buy it … Continue reading
Posted in Marketing
16 Comments
How to effectively use social media for your business
Most of us have heard that Social Media is like being at a giant cocktail party. When one arrives at a cocktail party, the right thing to do is to listen in on some conversations, then add a polite comment … Continue reading
