Category Archives: Marketing

How to stop playing Cat and Mouse with internet leads

Tweet “Hello? Is this Marina? I’m calling because we’d like you to be our Realtor… “ This phone call marks the beginning of my dream come true… My dream is about changing the world of internet leads as we know … Continue reading

Posted in Earning Trust, Home by School, Marketing, Websites | 18 Comments

Where do potential clients hang out online (or offline)?

Tweet On a hot summer day, where would you park your ice cream truck to sell ice cream? Probably in front of a busy park full of kids and their parents, right? In contrast, if you were selling winter items … Continue reading

Posted in Blogging, Marketing, Specializing | 3 Comments

How much does it cost NOT to follow up?

Tweet Me: “Jack, how was your aunt Jenny’s house hunting trip?” Jack: “Oh, it was successful, she found a house, made an offer and she’s closing at the end of the month” Me: “Great!” Jack: ” …but we didn’t buy … Continue reading

Posted in Marketing | 19 Comments

How to effectively use social media for your business

Tweet Most of us have heard that Social Media is like being at a giant cocktail party. When one arrives at a cocktail party, the right thing to do is to listen in on some conversations, then add a polite … Continue reading

Posted in Marketing, Websites | Tagged , | 7 Comments