Category Archives: Specializing

Where do potential clients hang out online (or offline)?

Tweet On a hot summer day, where would you park your ice cream truck to sell ice cream? Probably in front of a busy park full of kids and their parents, right? In contrast, if you were selling winter items … Continue reading

Posted in Blogging, Marketing, Specializing | 3 Comments

Why it is scary to pick one thing

Tweet Going into the unknown is scary. It reminds me of when I first started in a new school. I didn’t know the school, I didn’t know the teacher and I didn’t know the other kids. I was scared. Luckily, … Continue reading

Posted in Specializing | 16 Comments

Three fresh ways to specialize in your real estate practice

Tweet In the previous post, we talked about The Carrot Guy and how he has built a successful business by selling carrots as his specialty. In this post, I want to explore a few different ways how a Real Estate … Continue reading

Posted in Specializing | 2 Comments

Why specializing can get you more clients

Tweet This past weekend, I was in Santiago de Chile at a vegetable market.  There were about 20 vendors and they were all selling the same produce: corn, tomatoes, carrots, zucchini, etc.  All the vendors looked the same to me. … Continue reading

Posted in Specializing | 5 Comments