Category Archives: Specializing

Where do potential clients hang out online (or offline)?

Posted on July 14, 2011 by Marina Brito

On a hot summer day, where would you park your ice cream truck to sell ice cream? Probably in front of a busy park full of kids and their parents, right? In contrast, if you were selling winter items (say, … Continue reading →

Posted in Blogging, Marketing, Specializing | 3 Comments

Why it is scary to pick one thing

Posted on March 17, 2011 by Marina Brito

Going into the unknown is scary. It reminds me of when I first started in a new school. I didn’t know the school, I didn’t know the teacher and I didn’t know the other kids. I was scared. Luckily, nowadays, … Continue reading →

Posted in Specializing | 12 Comments

Three fresh ways to specialize in your real estate practice

Posted on February 5, 2011 by Marina Brito

In the previous post, we talked about The Carrot Guy and how he has built a successful business by selling carrots as his specialty. In this post, I want to explore a few different ways how a Real Estate agent … Continue reading →

Posted in Specializing | 2 Comments

Why specializing can get you more clients

Posted on January 26, 2011 by Marina Brito

This past weekend, I was in Santiago de Chile at a vegetable market.  There were about 20 vendors and they were all selling the same produce: corn, tomatoes, carrots, zucchini, etc.  All the vendors looked the same to me. Not … Continue reading →

Posted in Specializing | 5 Comments